It’s a technique long used by cable programmers including MTV; keep videos in rotation, in an ongoing. linear telecast. The cable programmers knew that new viewers tune in at different times and are likely to find programming by chance. The same concept should applied to web videos, says Max Haot, co-founder and CEO of Mogulus. He says that online video producers should consider using a system to place clips into an ongoing, linear presentation, a format he has coined “Micro Linear Channels.” He sees this format as powerful discoverability tool.
He spoke about this topic at the Beet.TV Online Video Roundtable held at MSNBC New York headquarters in October. Mogulus enables producers to put clips into linear shows. We used Mogulus for our event Webcast.
— Andy Plesser, Executive Producer