Intel Capital to Invest in Online Advertising Measurement and Analytics, also Gaming Tech for the PC

Intel Capital to Invest in Online Advertising Measurement and Analytics, also Gaming Tech for the PC

This difficult period for start-ups will produce many important companies, as happened in the last tech downturn, says Sita Vasan, a senior officer with Intel Capital, one of the the world’s biggest corporate investor.

Sita is based in New York where she evaluates investments in media, marketing and related companies.

She says that Intel is looking for investments in online advertising and analytics as well as gaming. She said the introduction of Larrabee, the new chip which accelerates gaming graphics has hightend the company’s interest in investing in gaming technology for the PC.

I interviewed her at the AlwaysOn conference in New York last month.

— Andy Plesser, Executive Producer