Fred’s Six-Figure YouTube Salary Helps Grow the Medium
The high-pitched YouTube star Fred
is earning a six-figure income from his online videos and his status as
the most-subscribed YouTube channel of all time, Google’s Eileen
Naughton told attendees at the OMMA
Video conference in New York
earlier this week. That money is helping push online video as a
category to command 4% of all ad revenue — still small, but definitely
growing. But don’t expect online video to impact the upfront. Here’s
why in this week’s New Media Minute by Daisy Whitney.