Half of Web Video Publishers Have Syndication Plans in Place

No longer depending on video views just on their big destination sites, as many of half of premium publishers like Fox and MSNBC.com, have in place a syndication plan to get their videos seen around the Web, says Scot McLernon, Chief Revenue Officer of YuMe, a video advertising technology company.We interviewed him on Tuesday at the Beet.TV Online Video Roundtable at the offices of MSNBC.com in New York.McLernon says that at least half of YuMe’s 600 premier publishing partners have various syndication schemes in play.