AOL Launches “Mandatory,” New Men’s Lifestyle Site
Gillette is the launch sponsor of the site.Andy Plesser
AOL has launched men's lifestyle destination site called Mandatory in partnership with LA-based Web studio shop BermanBraun. Yesterday we spoke with AOL General Manager Chris Grasso about the new site, AOL's plans to quickly scale a new vertical in a competive space and the opportunity for sponsors on the site.