Explosive Online Video Growth Coming from Greater Engagement Around Premium Programming, comScore’s Eli Goodman
While those numbers have been most been steady, growth is coming in engagement with the videos and more time spent viewing.The number of ads viewed in online video has doubled year over year, according to comScore's most recent data. In February, Americans watched 7.5 billion video ads online, up from 3.8 billion a year ago.Goodman emphasized that mobile and tablet viewing is incremental to desktop viewing. "The entire pie is growing and will continue to grow for some time."Goodman shares many more data points and insights in this video.Daisy WhitneyEditor's Note: Thanks very much to the comScore team and to Eli for participating in the #BeetRetreat.
The growth in online video consumption in the United States is being driven by increased viewing of long-form programming, such as TV shows and movies, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques.Goodman provided a comprehensive overview of the state of the online video marketplace and consumer viewing habits in this 13-minute keynote presentation.About 180 million Web users in the United States are watching about 44 billion videos each month, he explained. We are grateful for his contributions. "A rising tide lifts all boats," he said.
Xbox LIVE is Emerging Platform for MSNBC.com Videos
(YouTube, Dailymotion, ESPN and TMZ are also on the gaming platform, which is wholly owned by Microsoft.)Also in this inteview, Young explains how a new Facebook pages timeline is driving consumption of the network's videos.We are pleased that Young will be a participant it the Beet.TV Leadership Summit in Vieques later this month.Andy Plesser
MSNBC.com's Xbox LIVE app is getting considerable traction as consumers are using the gaming console to watch video news on their television screens, says Stokes Young, Executive Producer of MSNBC.com in this interview with Beet.TVMSNBC.com, a joint venture of NBC Universal and Microsoft, is the only major news organization on Xbox.