Social TV Buzz Nearly Doubles Year Over Year, Program Guides Build in Real-Time Chatter
For more details, check out this week's New Media Minute.-Daisy Whitney
The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV.The company also uncovered several interesting trends regarding social activity for shows, news and live events, such as how Facebook is a more popular social venue for animated shows than Twitter. Meanwhile, electronic program guides are starting to incorporate social buzz about shows, such as the iPad app from TV listings service Veronica Magazine in Holland, which might prove an interesting template for how to weave social buzz into a program guide. In related news, video discovery service Digitalsmiths announced this week that it's building in real-time buzz to the recommendations it delivers to its customers.
How to Build a YouTube Brand Channel
For more details, check out this week's New Media Minute.-Daisy Whitney
YouTube's brand channels are increasingly in the spotlight, but often what marketers want to know most is how to build and feed a YouTube channel. He explained that brands can draw from their own videos, curated videos and consumer videos. There are many ways to boost the video in a brand channel without producing it all in house, said YouTube Executive Eric Meyerson at the recent OMMA Global Conference.