Taboola CEO: Online Video Publishers Facing “Supply and Demand” Dilemma
Yesterday their recommendation engine went live on live video news portal Livestation as well and in the session Singolda also speaks about some of the challenges that go along with creating live video recommendations.Megan O’NeillDisclosure: Taboola was the presenting sponsor of the Beet Executive Retreat in Vieques, Puerto Rico last month.
Online video is flourishing and more advertisers are embracing the nacent media. Using this system, Singolda says, "We can generate and drive millions of uniques to a video page on a website."Taboola works with a number of big publishers, including CNN, The New York Times, Bloomberg and Reuters. Also Beet.TV uses the Taboola platform to recommend our videos. Singolda says, "Some of the biggest brands don’t have videos or they’re not players in the video space." While these brands and publishers may try to increase their own video inventory, Singolda explains that it can be close to impossible to get to the point where they have enough inventory to sell.Taboola helps publishers meet the demand for online video content by offering video recommendations from other sites. AP However, in this video session from the Beet.TV Executive Retreat, Adam Singolda, CEO of Taboola, points out that "there’s a supply and demand issue" when it comes to online video.He explains that advertisers are going to some of the biggest websites and offering millions of dollars to run video ads, but the publishers simply don’t have enough video inventory.
MSNBC.com Exec. Producer: Web Original News Video Get Twice the Views as TV Clips
This has been extremely productive in raising the search engine optimization around the clips, he explains.We spoke with him at the Beet.TV Executive Retreat in Vieques where he was a participant.Andy Plesser The site surfaces television news video from NBC News and MSNBC, the cable network.In this interview, Young explains that video views for MSNBC.com videos have gotten a big boost from automated transcripts which are distributed on the WEB.
VIEQUES, PR – Video news created exclusively for the Web gets about twice as many streams online as videos clips from broadcast programming, says Stokes Young, Executive Producer of MSNBC.com in this interview with Beet.TVWeb original news account for about 10 percent of videos surfaced on MSNBC.com, the joint venture of NBC Universal and Microsoft.