Online Video Breakthrough on Madison Avenue: Brands Finally “Get it” As GRP Data Tips the Scale
Please stay tuned for a number of videos to come from event. AP
The "pain point" of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Nielsen Fusion which makes the digital video buy more "TV-like" says Kelly Train, Group Digital Director of PHD Media in this interview with Beet.TVBrands understand the value of GRP (gross rating point) in buying video: they "get it."Train was a panelist at the BRX Video Summit hosted by Brightroll this week in Manhattan.Editor's Note: Beet.TV was pleased to cover and produce a number of videos from the conference in a sponsorship arrangement with Brightroll.
Target for VC Investment: Video Search and Discovery
She said about 60% to 70% of DailyMotion's traffic had come from search, in large part because the site emphasized effective tagging and metadata in its videos. Daisy Whitney
VIEQUES, PR — A critical component for the success of online video is effective search and discovery, but it doesn't yet exist says Joy Marcus, venture partner at DFJ Gotham Venture in this video.She says that her firm is seeing interesting start-ups with new audio and video recognition technology — several from out of Israel, she noted.She discusses these topics with moderator Jason Pontin, Editor-in-Chief of Technology Review, during this session at the Beet.TV Executive Retreat.Effective Search Lead to Dailymotion's SuccessMarcus, the former head of Dailymotion in North America, says that effective SEO is vital and it played a huge role in driving that's site's traffic growth.