Interactive Video Units Essential, IAB’s Seneca Mudd

Interactive Video Units Essential, IAB’s Seneca Mudd

Interactivity around in-stream video advertising is essential as publishers and marketers seek value in the emerging medium, says Seneca Mudd, Director of Industry Initiatives at the Interactive Advertising Bureau (IAB) says in this interview with Beet.TV We spoke at the conclusion of last week's IAB Digital Video marketplace where Mudd moderated several sessions.

LiveRail: Making Real Time Bidding Safe for Premium Online Video Producers

While realtime bidding (RTB) for video inventory has taken off dramatically, there has been pushback to theses electronic marketplaces by television networks and other "premium" video publishers who prefer to control, and usally sell their inventory directly to ad agencies.LiveRail, the San Francisco-based provider of video ad services including RTB platforms, has introduced new controls to give premium publishers a greater degree of comfort, explains CEO Mark Trefgarne in this inteview with Beet.TVWe interviewed him earlier that week at the BRX Video Summit where he was a speaker.