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Addressablity Maximizes Video Inventory, Collider Media’s John Rogers
"It's important to understand the constraints they have on them around advanced targeting and addressability of their inventory."For more insight into targeting, check out this video interview.Disclosure: Beet.TV’s coverage of the IAB Leadership Meeting is sponsored by Videology. One way to do through is through addressability, he tell us. "We are having lots of conversations around addressability and using data to carve out the niche of your inventory to improve profitability."That's because publishers want to increase CPMs and grow their fill rates.
PHOENIX — Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns across screens, says John Rogers, Senior VP and Publisher Development at Videology-owned Collider, during an interview with Beet.TV at the IAB Leadership Meeting. Technology firms need to understand the challenges publishers face today. "We create a space between remnant and your top branded sales through adressability," he says.