ScanScout Has Big Deal for Overlay Ad Implementation
ScanScout, the Boston-based ad network that has been one of the leading innovators in providing overlay advertising into video streams, has just announced a big publisher agreement with Broadband Enterprises.
Earlier this year, I interviewed Waikit Lau, ScanScout’s co-founder and CEO. Waikit gives an overview of the value of overly ads and the business proposition which is both an ad network and a white label solution.
Congrats on this big win.
— Andy Plesser