NBC Directs Tests New Download Platform with P2P Distribution

NBC Directs Tests New Download Platform with P2P Distribution

NBC Direct, the platform to deliver downloads of high quality programming, is opening its beta testing, according to a report in NewTeeVee.

Nbc_direct This is different from Hulu, the joint venture of NBC and News Corp. Hulu streams flash video. NBC Direct provides a download to save and watch “true” 720 HD.

As HD files are so large, NBC will incorporate a substantial peer-to-peer component. Providing the P2P technology is New York-based Pando Networks. Earlier this month I caught up with Pando CEO Robert Levitan who explains the integration of Pando and the quickly evolving transformation of P2P technology as a “rogue application” to a legitimate protocol.

— Andy Plesser