SANTA MONICA — Yahoo!’s video daily digest of highlights of the previous night’s network prime time programming is turning to be big hit. Primetime In No Time, launched in March, had 4 million daily streams last week, Beet.TV has learned.
I visited the the Yahoo! entertainment complex in Santa Monica for a sit down chat with Karen Gilford, VP and General Manager of Entertainment. We talk about the strategy behind original programming on Yahoo! This is the first of two interviews.
“Primetime” has an exclusive sponsorship Verizon fiOS. The sponsor has pre-roll and companion ads.
— Andy Plesser