First series of “Pink” to Premiere on The WB’s New Website
The first blockbuster web series has yet to be born, as Brian Stelter observed in his “New York Times” article Sunday, but there are plenty of content creators trying to change that. Santa Monica-based Generate launched the political satire web series “Republicrats” August 18 and will premiere the second season of dark comedy “Pink” September 16.
I interviewed Peggy Mansfield, Senior Vice President of Integrated Sales at Generate, about the series in Manhattan last week. We got an exclusive preview of the “Pink: Season 2” trailer and included clips of it in the segment.
Pink received five million streams in its first season, and a distribution partnership with TheWB.com announced Sunday could grow that number significantly. The WB’s new online video site will play reruns of classics like “Friends” and “Buffy the Vampire Slayer” alongside a handful of original web series. The first season of “Pink” will premiere on the site September 16, the same day the second season will premiere on pinktheseries.com and Hulu.com.
The second season will explain how star Natalie Cross, played by Natalie Raitano, came to be a contract killer.
“Republicrats,” which is funded by and runs exclusively on MSN, follows the campaign of presidential candidate Sean Masterson, a former weatherman from Fresno, California. The first episode received over half a million streams.
—Kelsey Blodget, Associate Producer