Digging deep into the online video strategy of the Barack Obama presidential campaign, video producer and strategist Max Harper explains that success cannot be measured in view count, but by targeting and creating impact. Believe in E-Mail Lists
Max explains how properly parsed e-mail lists can be key in reaching key constituents and how video can empower funding and participation.
I caught up with Max, 27, at the Personal Democracy Forum after his session on video and the Obama campaign, which was moderated by Steve Grove of YouTube.
This is one of most profound and illuminating interviews I have had the privilage to publish. Please check it out.
A transcript will be added tomorrow.
Andy Plesser, Executive Producer