Kimberly-Clark Bets on Web Video in 10-Part Series

The consumer packaged goods giant Kimberly-Clark recently launched a 10-episode Web series on green home improvement tips sponsored by Scott’s Natural.

In my New Media Minute I note that it’s a good example of how sponsors can pull off branded series in a way that feels organic for viewers. More ad dollars will also flow into Web video from media agency Digitas, which expects to ink about 10 new deals for branded Web series.

Daisy Whitney, Senior Producer

Editor’s Note: