CNN Pulls UGC Closer with Integration of iReport

CNN Pulls UGC Closer with Integration of iReport

Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content.

With the launch today of the newly revamped, the role of community content has been prominently elevated. It is now a regular section of the site. Although the contributions will labeled as “contributed,” it will be more part of the CNN general offering.

On Thursday in New York, I interviewed Leilia King who has run iReport from Atlanta. She was in New York for the big press kick-off.

You can find more information about the site redesign and the new position of the iReport in the company’s press release

The new site went live last night. Here is the newly named CNN iReport.

Andy Plesser, Executive Producer .