Digital Media Biz Going Deep with Data

Digital Media Biz Going Deep with Data

Ask pretty much any agency or brand executive what they want more of this year and they’ll tell you data–they want better data that they can use to target their potential customers.

That’s why I take a detailed look at why two recent data-driven deals matter in this week’s New Media Minute. The deals include the Quantcast-MTV pair-up and Visible Measures’ introduction of its new Trends tool.

Daisy Whitney