Arianna’s “4E’s” at the 4A’s: Engagment, Energy, Empathy and Enthusiasm


Arianna’s “4E’s” at the 4A’s: Engagment, Energy, Empathy and Enthusiasm

SAN FRANCISCO — In a speech the annual 4A’s conference here, Arianna Huffington sought to inspire the audience of advertising and media executives with her high energy approach to publishing. After the her speech, she spoke with our very own Daisy Whitney, explaining her 4E’s, the essential elements in media and marketing: engagement, energy, empathy and enthusiasm. Daisy asked her about online video. She embraces a syndicated approach to monetization, saying that content follow consumer, not the other way around. Andy Plesser, Executive Producer