CBS Finds 95% Completion Rates for Online Video Ad Viewing


CBS Finds 95% Completion Rates for Online Video Ad Viewing

SAN FRANCISCO — Getting viewers to want to watch online ads, particularly mid roll spots, requires that the ads are relevant to the viewers. In creating personalized ad serving, CBS is finding completion rates of ad viewing of as high as 95 percent, which is about 10-15 points higher that normal. We spoke with CBS Interactive SVP Anthony Soohoo recently to discuss this topic. Anthony was a panelist at our conference. You can watch the entire program here. Andy Plesser, Executive Producer –