Adobe Faces Challenges with HTML5 and Demand for New Format

Adobe Faces Challenges with HTML5 and Demand for New Format

Adobe’s overwhelming dominance as the ecosystem for online video could be challenged by the the demands of Apple and need of publishers to embrace new formats including HTML5, an emerging technology to put video directly onto Webpages, without a special plug in.

Robert Andrews, editor of paidContentUK, questioned Adobe’s Steve Allison about HTML5 and Jeff Whatcott, senior VP of