Scottish TV Gaining Online Users via Facebook Connect

Scottish TV Gaining Online Users via Facebook Connect

LONDON — STV, the digital arm of Scottish television, is gaining 10 percent of new registered users through its integration with Facebook Connect, according to Alistar Brown, who heads new media for the company.

I spoke with Brown last Monday, at the Beet.TV Online Video Roundtable in London.

We reported yesterday that some 80,000 Web sites are using Facebook Connect.