Machinima Claims 127 Million Video Views — Grabs $9 in Million Venture Round for Platform Expansion

Machinima Claims 127 Million Video Views — Grabs $9 in Million Venture Round for Platform Expansion

Machinima, the fast growing video site of video-game and virtual world videos, reached an audience of 27 million monthly uniques and 127 million video views in May, says Allen DeBevoise, chairman and CEO of the Los Angeles-based company.The company’s primary advertising channel is YouTube, where it sells much of the advertising directly.