Daisy Whitney: Advertisers Want ‘Intent to Purchase” Studies


Daisy Whitney: Advertisers Want ‘Intent to Purchase” Studies

Brand advertisers are increasingly asking Web sites and publishers to conduct “intent-to-purchase” studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week’s New Media Minute how advertisers and publishers can use that data to improve their campaigns