Ben & Jerry’s New “Augmented Reality”


Ben & Jerry’s New “Augmented Reality”

When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It’s a digital venue that marketers such as Audi and Ben & Jerry’s are all dabbling in and offers some promising retention plays for consumers and brands. For more details on how this marriage of virtual and real world elements words, check out Daisy Whitney’s report in this week’s episode of the New Media Minute.