Yahoo’s Old Fashion Take on Value of Journalism: Scoops Drive a Media Business


Yahoo’s Old Fashion Take on Value of Journalism: Scoops Drive a Media Business

Hiring a small group of enterprising sports reporters five years, who grabbed headlines with scoops, was a clear indication of the value of original journalism in driving traffic and attracting advertising dollars.

The traditional value of enterprising reporting is central to the evolving media strategy at Yahoo, according says Jimmy Pitaro who head media content at Yahoo!