Mobile Web Video vs. Mobile Apps: Apps Engage a Loyal Audience, Brightcove CTO

Mobile Web Video vs. Mobile Apps: Apps Engage a Loyal Audience, Brightcove CTO

As publishers consider creating mobile video Apps vs maximizing their mobile Web for video, Apps provide a valuable, persistent connection with the most loyal and valued fans.This is the view of Bob Mason, co-founder and CTO of Brightcove, the big online video platform company which has implemented a mobile App for the Financial Times.Mason was panelist at the Beet.TV Online Video Roundtable at MSNBC in New York in June.