BBE in Alliance with Publicis for Video Ad Standardization and Analytics


BBE in Alliance with Publicis for Video Ad Standardization and Analytics

BBE, one of the earliest video ad networks, is the designated video ad network working with the Publicis Vivaki unit on an industry standardization program called the PoolRecently BBE announced the launch of its Vandico analytics product.And, the New York-based company is expanding its Web-original videos.For an update, we spoke with CEO Matt Wasserlauf.Andy Plesser