Virtual Goods Ring Up $1 Billion in Real Ad Sales


Virtual Goods Ring Up $1 Billion in Real Ad Sales

Virtual goods was a $1 bln business last year with brands such as Godiva, Anheuser Busch, H&M, Travel Channel and smaller companies like tech gadget company Powermat spending in this emerging media space. Recent research from AppSavvy suggests the money is well spent – brand awareness is high in this medium.