Tania Yuki on comScore Video Measurement and Changes to Come


Tania Yuki on comScore Video Measurement and Changes to Come

Tania Yuki, who heads video products at comScore, explains how the company tracks video views through links, tags and via a panel of 2 million Internet users. She was a panelist at the Beet.TV Online Video Roundtable held in New York last month. She says how the rankings of many video properties will change as comScore will delink views of content and advertising with its June numbers. Tania is questioned by moderator Peter Kafka, senior editor of All things Digital Media Memo.