Video: NBC’s Research Czar: Online and Mobile Video Analytics are in the “Prehistoric Ages”


Video: NBC’s Research Czar: Online and Mobile Video Analytics are in the “Prehistoric Ages”

Analytics around online video is in the “prehistoric ages,” with no single source to provide adequate information, says Alan Wurtzel who is President, Research & Media Development at NBC Universal.Beet.TV sat down with him on Tuesday in Manhattan at the paidContent Mobile conference where he was a speaker. In this wide-ranging interview, he speaks about mobile video consumption, the emergence of Apps and predictions on how the industry may evolve.Andy Plesser