WPP’s Kantar Unit to Provide Deep Analytics and Syndication for Web Video


WPP’s Kantar Unit to Provide Deep Analytics and Syndication for Web Video

New York-based Kantar Video, a unit of the London-based media behemoth WPP, will launch a comprehensive video analytics and syndication service in September. Management says that its offerings will provide a level of analytics and metrics demanded by advertisers and publishers which are currently unmet.