Patch, a network of over 300 local news sites, saw its traffic surge by 300 percent on November 2 as visitors sought local results of the mid-term elections.
According to Warren Webster, president of Patch, a unit of AOL, Tuesday was the network’s biggest traffic day.
One of the newest sites, Santa Cruz Patch was the most popular on Election Day, Webster tells Beet.TV.Patch serves communities with populations ranging generally between 15,000-75,000.The company does not make available traffic numbers.
Patch will cover 500 towns and regions in the U.S. by the end of this year, he says in this interview.
In the interview, Webster explains editorial guidelines and growing multimedia reporting. He explained