Veteran ABC News Exec Paul Slavin Finding the Formula for Web Video at Big Health Site
Until earlier this year, the big health portal had very little original video.According to the most recent comScore numbers, Everyday Health has 27 million unique monthly visitors, placing it as the 39th most popular Web destination in the United States, ahead of Netflix and the Washington Post. Andy Plesser Last night, the New York-based company launched its own YouTube channel as part of the new partner's program. Earlier in the day, we spoke with Slavin, whose title is SVP and General Manager for News, about mix of programming for the Web and for broacast on ABC Televison.
Paul Slavin, the veteran news producer and executive at ABC News who left the network last year, joined the big health destination site Everyday Health in September and is creating an ambitious slate of video for the Web and television. He shares his view on the opportunities for Web publishers to succeed with a variety of styles, format and content — targeting audience from micro to mass.The company is ramping up its production quickly by hiring a large staff or television professionals and building two studios, he says in this inteview.
Big Brand Marketers Eager for Digital Video Inventory, IAB’s Randall Rothenberg Says
Many of the changes are leading to a "digital video revolution" across the Web, smart phones and tablets."It's not just about having the time slots, but having great programming and great ads to put in it," he said, especially given the value of video. "This revolution in multi-screen viewing is supported by enhanced pricing and supported in turn by brand marketers who want this."The leadership summit boasts a lineup with executives from AKQA, Disney, Electronic Arts, comScore, Sony, Google and more.
Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randall Rothenberg, president and CEO of the Interactive Advertising Bureau during an interview with Beet.TV. "We have known that premium video gets an enormous premium over static display or rich media."Tablets are becoming portable TVs and smartphones are logging more and more video watching hours each day. We spoke to him about the IAB's upcoming leadership summit in Miami, which begins this Sunday.The theme of the conference is "beyond time and space" and the goal will be to dig into the challenges and opportunities for both buyers and sellers as time- and space-based ad sales comes under increasing pressure from new consumption habits.