Wibbitz Text-To-Video Platform Allows Viewers To “Watch” Any Text News as a Video
"At Wibbitz we’ve created a technology that can automatically turn almost any text-based article on the web into a video summary in just a few seconds," says Dayan. Dayan explains, "What would normally take at least four people putting in ten man hours” is created in seconds, “enabling publishers to create video content at scale that can be efficiently monetized and is very cost-effective for them to create." Megan O’Neill While Wibbitz does offer a "fine-tuning" tool, to allow publishers to make slight modifications within videos, the company prides itself on being able to create video content automatically. On a panel at the Beet.TV executive retreat earlier this month, Dayan sat down with Jason Pontin of MIT’s Technology Review to speak about how the Wibbitz platform works. "It’s all machine-generated," pulling entire text articles, summarizing and analyzing them and creating a video automatically that "captures the essence of the text" and portrays it in a visual way. Wibbitz provides a solution that takes this news content and turns it into an easily-consumable video clips.
Today, "more and more people are consuming their information through news aggregators, especially in the post-PC era, where more and more people are consuming their information on mobile devices, tablets and Connected TVs," says Wibbitz CEO Zohar Dayan.