Reuters Global Programming Chief: We Are Not “Chasing Traffic” in our Video Strategy
In this session the former video head at Bloomberg News explains how shortform video that works well for mobile, the value live streaming Reuters programming on Ustream– and more about the company's monetization strategy.
Rather than "chasing traffic" for monetization around its digital video product, Reuters is focused on sponsorships with brands who want to allign with the its quality journalism, says Dan Colarusso, Global Head of Programming at Thomson Reuters, in this session with me at the Beet.TV executive retreat in Vieques last month. Andy Plesser