Programmatic Buying is Big at AOL: Its DSP Deployed at Most Agency Holding Companies

Programmatic Buying is Big at AOL: Its DSP Deployed at Most Agency Holding Companies

PHOENIX – AOL has embraced the "programmatic" selling of inventory via an exchanged scenario and has deployed its own DSP (demand side platform) technology to four of the five top agency holding companies, says Ned Brody, CEO of AOL Networks, in this inteview with Beet.TV We spoke with him on Monday at the IAB Annual Leadership Meeting.