WPP Readies Private Media Buying Exchanges for Industry Verticals
This segment was taped last month at the Beet.TV executive retreat in Vieques, Puerto Rico.
WPP's Xaxis unit is preparing to launch private exchanges for industry verticals including health care and automotive, says Christina Beaumier VP for Global Development in this on-stage dialogue with Joanna O'Connell, Principal Analyst at Forrester Research. Beaumier explains that both publishers and marketers seek a "safe" and controlled platform to buy and sell premium inventory on a real-time basis — and private exchanges are an important development for the industry.