BuzzFeed Monetization Scheme, Sharing its Platform for Text and Video with Brands
While the publisher and marketers share the same pubishing platform, the editorial and advertising are clearly separated. Andy Plesser Peretti says that traffic is growing with site becoming more of destination than via article pages.
PHOENIX — Banner-free, the fast-growing BuzzFeed is building revenue by sharing its publishing platform with marketers who promote their messages via sponsored content. On its new video efforts, it is also driving traffic around sponsored videos on its YouTube channel where it is using TrueView explains Jonah Perretti, co-founder in this interview with Beet.TV We spoke with him this week at the IAB Annual Leadership Meeting.