VideoHub has Predictive Measurement Tool; New Alliance with comScore
It also announced an agreement with comScore to measure the "viewability" of video ads on pages.
PHOENIX – VideoHub, a unit of New York-based Tremor Video, has launched a platform that it was predicts the potential impact of video ad effectiveness. Here at the IAB Annual Meeting, we interviewed Greg Smith, GM of the VideoHub Marketplace, for an update on both developments.