Break Media’s Keith Richman: Online Video “Art & Science” is the Balancing of Distribution and Content

Break Media’s Keith Richman: Online Video “Art & Science” is the Balancing of Distribution and Content

SAN FRANCISCO — Los Angeles-based Break Media has found a growing business around Web videos targeting young males. Key to its success is the matching of good content with a smart distribution strategy, says Keith Richman, CEO. Last month, the company made a big expansion in the content side of things with the acquisition of FileFront, a gaming site. Daisy caught up with Keith last month at our online video event. He says that success in digital media a bit of “art and science” and publishers need to master both content creation and distribution. Ben Fritz of The Los Angeles Times wrote about Break earlier this month. Andy Plesser, Executive Producer