ThePoint No.49

ThePoint No.49
Macs-Final Cut Pro-Post Production-Audio, Podcast for Jul 06 2006. With the acceleration in popularity of video podcasts, pro applications like Final Cut Pro are very accessible, and will enhance your post production work-flow. I offer some personal insight on how to approach the process of teaching yourself Final Cut Pro. Also, I discuss how to integrate a digital telephone hybrid with an audio interface. I recommend BigTime, a new application from Digital Heaven, and MovieGate, a $15 DVD authoring tool developed in France. Lastly, I mention a future review of a new application called Musicbed DV.

Visible Measure Has Product to Measure Video Engagement

Visible Measure Has Product to Measure Video Engagement

Here at MediaPost online video conference in Manhattan, I caught up with Matt Cutler of Visible Measures, the Boston-based company that analyzes the way the video is consumed. It has raised $19 million in venture capital.

Today, the company announced a new ad effectiveness analysis product to monitor the impact of viral video campaigns, including “engagement.”

Visible Measure has advertising agency clients including Digitas and publishers including The New York Times Company.

Here’s an interview with Matt Culter with MediaPost’s Gavin O’Malley.

— Andy Plesser

Posted on Beet.TV on Monday, June 16, 2008

http://www.beet.tv/2008/06/visible-measure.html

Brightcove Announces New Service for High-Quality, Long-form Video Delivery

Brightcove Announces New Service for High-Quality, Long-form Video Delivery

Earlier today, Brightcove, the big video sharing platform for publishers, announced a major development. It is providing a number of enhancements including a high quality Flash stream for long form videos and a means to generate metadata around content, making it more discoverable.

It has been in beta with some customers and will be fully implemented this fall, the company says.

We caught up with Brightcove VP Adam Berry last week for a briefing here at Beet.TV. He give a comprehensive explanation.

Here’s the take on this by Ryan Stewart over at ZDNet.

— Andy Plesser

Posted on Beet.TV on Tuesday, June 17, 2008

http://www.beet.tv/2008/06/brightcove-anno.html

Visible Measure Has Product to Measure Video Engagement

Visible Measure Has Product to Measure Video Engagement

Here at MediaPost online video conference in Manhattan, I caught up with Matt Cutler of Visible Measures, the Boston-based company that analyzes the way the video is consumed. It has raised $19 million in venture capital.

Today, the company announced a new ad effectiveness analysis product to monitor the impact of viral video campaigns, including “engagement.”

Visible Measure has advertising agency clients including Digitas and publishers including The New York Times Company.

Here’s an interview with Matt Culter with MediaPost’s Gavin O’Malley.

— Andy Plesser

Posted on Beet.TV on Monday, June 16, 2008

http://www.beet.tv/2008/06/visible-measure.html

Anand Rajaraman, Kosmix

Anand!