Adobe’s Big News at NAB is about “Strobe”

Adobe’s Big News at NAB is about “Strobe”

LAS VEGAS — We read all the coverage about Adobe’s Flash coming to television sets, which is an important development. But this Flash content will only play on new television sets with new chips. It will take time.

But a new video framework for building online video players, called Strobe, will be released later this year and it could be widely adopted. Adobe hopes this will create standardization of player and how they integrate with advertisers.

Yesterday we caught up with Adobe’s Ashley Sills who explains the deep functionality of the new player framework.

Clearly there is big problem with the lack of standards in video players – that effects everything from advertising to syndication. If Adobe can create an industry standard around video players, then this could be huge.

— Andy Plesser, Executive Producer

Editor’s Note: An typo in Ashley’s title will be corrected tomorrow.