Does Everyone Really Need a Say on Online Video Ads?
The age old question in Web video is what type of ads work best. To reach a true consensus on the best ad formats, online video should learn from the cable business. Everyone wants to have their say on ads, from ESPN to MTV to YouTube to media agency Starcom. In this week’s New Media Minute, I also suggest an end for a certain annoying type of ad.
Daisy Whitney, Senior Producer
Editor’s Note: Daisy’s New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP