“TV Everywhere” Will be Big Win for the Industry

“TV Everywhere” Will be Big Win for the Industry

TV Everywhere, the big move by cable operators to put content on the Web for subscribers to watch programming on PC’s and mobile devices, will be beneficial to many industry players, according to Will Richmond, industry consultant and editor of the authoritative site VideoNuze.

We caught up with Will on Tuesday night at his industry event called ViideoSchmooze at the Hudson Theater in Times Square. Great turnout of 250 attendees and marquis sponsors in Akamai, FreeWheel, DigitalSmiths and others.

I spoke off camera with Matt Stauss, Comcast Senior VP for New Media about his company’s efforts around TV Everywhere.

He told me that beta testing has gone well and the company is reading a public introduction with in a few weeks. He said that the service would offer just selected programs as a number of rights issues need to sorted out. Despite these issues, he said it is important to roll out the system now and have it grow.

He suggested the platform is akin to the early days of cable television, when just a few channels were provided.

And, he suggested that eventually subscription to TV Everywhere will be offered to subscribers beyond the geographic footprint of where Comcast offers cable services.

TV Everywhere is picking up more industry attention, including a new initiative from Nielsen to measure metrics an the emerging platform.

Andy Plesser, Executive Producer