Zagat was “Crowd Sourcing” Citizen Journalism Way Before it Was Cool

Zagat was “Crowd Sourcing” Citizen Journalism Way Before it Was Cool

Over 30 years ago, Nina and Tim Zagat, two Yale Law School-trained Wall Street lawyers, figured that while critics have a in important take on food and wine, it would be a good plan to source the the opinions of large citizen experts and organize that data into a guide.

Today, some 375,000 food and wine lovers in 100 countries participate in the Zagat’s Survey, submitting ratings through the Web.