Apple will Have Powerful Search Engine for “AppWorld,” John Battelle


Apple will Have Powerful Search Engine for “AppWorld,” John Battelle

LOS ANGELES — Despite the explicit denial by Apple CEO Steve Jobs on plans to build a search engine, the company is doing exactly that, says John Battelle.

On Tuesday night, during his on-stage dialogue with Kara Swisher and Walt Mossberg, Jobs talked about the explosion of iPhone and iPad apps, which have passed 200,000 and are growing by 20,000 per week.

He painted a picture of fast evolving Internet where Web browsing, particularly on mobile devices is becoming mostly App-focused, not Web focused. He says that Apple’s acquisition of “Google killer” Cuil is enabling this new effort.

Yesterday, I spoke with John Battelle, co-founder of Wired, author of the seminal book on Google and CEO of Federated Media.

He says that Apple’s new search engine will not compete with Google, Microsoft, or Yahoo! in indexing Web pages, but it will index Apps.