BrightRoll Links with Magnetic to Bring Search Engine Retargeting to Online Video Ads


BrightRoll Links with Magnetic to Bring Search Engine Retargeting to Online Video Ads

Magnetic, the New York-based search retargetting firm, has linked with the giant online video ad network BrightRoll for a video ad retargetting program, the companies have announced.For an explanation of Magnetic’s technology and the opportunity for advertisers and publishers, we sat down with CDEO Josh Shatkin-Margolis.