TED’s Chris Anderson Seeks to Fix Online Video Advertising


TED’s Chris Anderson Seeks to Fix Online Video Advertising

Chris Anderson, who leads TED, the New York-based, non-profit global conference/onlne video business, says that advertising is “broken” and he wants to help fix it by cultivating creativity on Madison Avenue.In this inteview with Beet.TV, Anderson says that marketers need to be more creative in projecting their brands.